The iPhone has always been a high-selling product. As one of Apple’s most popular lines, it is no great surprise that the phone makes the company a large percentage of its income. Annual iPhone sales are always extremely high, but in Q1 of 2015, the company surpassed expectations. In the first quarter of this year, Apple sold 61.1 million units. There is no denying the fact that the iPhone is one of the best-selling phones of all time, and now Apple have the figure to prove it.
Record sales in 2015
This quarter has been Apple’s second most successful quarter of all time. That means that there have been record-breaking sales in short periods. This period came second only to the last quarter in 2014 when the brand sold 74.5 million phones. It is, of course, understandable that in the lead up to Christmas there was a peak in sales. Despite that, nobody expected the high level of sales to continue into the new year.
In the same quarter last year, the numbers were nowhere near as impressive as they are now in 2015. In fact, at the time some investors complained that there was a decrease in sales. There has been a mind-blowing increase in sales between 2014 and 2015. In fact, in Q1 of 2014, Apple sold a just 43.7 million units. That means that in this quarter, the brand sold 17.7 million more iPhones than it did in the same quarter last year.
Users switching to iPhone
Apple CEO, Tim Cook, has commented that there has been a noticeable trend in people switching to iPhones. While there is a broad range of smartphones on the market, it would appear that many users favour Apple over the vast competition.
Boost in Chinese sales
America has always been Apple’s biggest market and thus one in which the company promotes itself greatly. For a long time, though, Europe came a close second, but recent numbers show that times are changing. An enormous boost in Apple sales in China has meant that the country is now the second largest market for Apple products. The change follows the company opening five new Apple Stores in the region. The move is just one aspect of the company’s plan to grab the Chinese market. By 2016, there should be 40 new stores in the country, which will help to boost Apple’s Asian sales.
iPad Vs. iPhone
Despite the growing popularity of the iPhone, it would appear that the far less fashionable iPad is lagging behind. Apple has sold over 250 million tablets since they released the iPad back in 2010. While at first that number might sound impressive, it is a mere drop in the ocean when you compare it to iPhone sales.
Experts believe that the growing trend will continue, and Apple will keep selling record amounts of iPhones in Q2. With no new iPhone releases on the horizon, though, some customers might wait it out until the next iPhone comes out. That issue means that Apple could see a decline in their sales, at least in the short-term.